If it bleeds it ledes.
The only time I watch the local news is election season just for the ads from the candidates.
Update:
From the inbox
Hi, Gort.
I saw your question to me on FB and did a little research before I responded.
“What is going on” is this:
I
could not find any specific FCC rule or regulation that REQUIRES a
broadcast television station to break into programming when there is
severe weather. However, stations are mandated to serve the public
interest in order to keep their licenses.
Broadcast television stations can basically break into regular programming at any time, for any reason. At WNEP,
we have done so for breaking news events – such as significant
developments in the Luzerne County Corruption case or Jerry Sandusky’s
guilty verdict, or last year’s flooding. As far as I know, WNEP does not
have a specific policy regarding when we will break in for news. It’s a
case-by-case basis in terms of whether we will break in and how long we
will stay on the air.
For
severe weather, however, WNEP does have a specific policy and that is
to break into programming when the National Weather Service issues a Tornado Warning (http://www.spc.noaa.gov/faq/tornado/#warning1
) for any part of our viewing area, which, as you pointed out, is
rather large. A tornado warning indicates either that a tornado has been
spotted or that Doppler Radar has detected rotation in a storm system.
In other words, if there’s a tornado warning in effect, then the threat
of an actual tornado is very real. WNEP’s policy dictates that we stay
on the air continuously until the tornado warning is either lifted or
expires. Because we cover such a large area, we’re often dealing with
situations where a tornado warning in one county may expire while
warning in other counties are still in effect. If the first tornado
warning is in central PA (e.g. Williamsport), we could be on the air for
an extended time if the tornado warnings follow the system as it moves
east. There have been occasions where one warning has expired and we’ve
returned to programming only to cut in again a short time later because
another tornado warning has been issued.
So,
the answer to your question “what is going on” is that WNEP will always
interrupt programming for a tornado warning because, when lives are in
danger, we feel it serves the public’s interest to do so. This has been
WNEP’s policy for several years and is, I believe, pretty standard stuff
for broadcast stations that have news departments. Stations that don’t,
rely on crawls.
Just
as an FYI – and to your point about us “not covering politics,” we
received A LOT more emails and phone calls when we broke into the Penn
State game than we did a few nights ago when we broke into Michelle
Obama’s speech at the convention.
Weather news has become the go to top story, even when it is nothing abnormal.
ReplyDeleteThunderstorms in late summer when hot days and cool nights collide, the weather heads break into regular programing to repeat ths same thing EVERY 5 minutes. "if you see lightening or experience high winds go inside." No fucking shit!
It is going to be 90 degress in July and August we get inundated with reports about staying cool and hydrated.
There will be leaves on the ground in October, be careful driving because leaves can be slicker than ice.
We may get 6 inches of snow in Jan and Feb. News event, because it never snows in the winter in NEPA.
Of course it is delivered with such seriousness; becuse this type of weather never happens.
Consider yourself spanked
ReplyDelete