As seen on TV

I haven't seen this yet but I doubt if a TV ad is going to change perceptions.

WILKES-BARRE - It starts with a panoramic shot from across the Susquehanna River.
"This is the City of Wilkes-Barre," Mayor Tom Leighton says, "where public safety is our number one priority."....The spot touts the $10 million a year the city spends on public safety and asks residents to believe in a "safe future." It features still images of Leighton, members of his administrative staff and police officers.....Leighton, citing police statistics, told them crime in February was down 12 percent from the year before and drug arrests were up by more than 80 percent. That's part of the message the television spot is designed to get out, Leighton said, discussing the commercial. He called it a "safety message," boasting the work of the police and fire departments.

"I think we've made a big dent," Leighton said.